Networking & Building Brand Identity

If you’re working to build your business, you’re probably working on sales and marketing through networking. Networking can be done in person with events like Chamber of Commerce meetings, or online with social media tools such as Facebook or Linkedin. When you’re out there networking, remember the relationship between building your brand and building your network. Working the two together can improve your results. Similarities What are some of the similarities between the two activities? Make a good first impression. In person, it’s eye contact, professional attire, and a smiling face. With your brand, it’s your logo, your business card and the home page (or landing page) of your web site. Repeat, build, and reconnect. Both networking and brand building rely on repeated interaction with your customers. To begin with, people may need more than one interaction to remember you and your company. Secondly, it builds trust as they learn more about you. Consistency is important for both. Give at… Continue Reading »

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Image Resolution Explained

Running a design studio means that I receive frequent requests for images. Usually it is a client requesting a jpg image. It could be a jpg image of a photo that was used within a web site design or it could be a jpg file of a completed book cover design. How are you going to use the image? I nearly always find myself replying to the request by asking for more information. I am not trying to be annoying, I just need to know how an image is to be used so that I can provide the best image possible for your usage. Let me briefly state that jpgs, gifs and tifs do not resize very well (the reason is content for another blog post, but just take my word). Therefore, I need to know the following: What size will the image will be? Is this going to be a thumbnail photo of the book cover design, or will… Continue Reading »

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How to Communicate with a Graphic Designer

Tell us the problem, not the solution. So you’ve decided to hire a graphic designer to design your logo, build your web site or layout the cover and interior of your book. Generally, you make this decision because you realize that working with a professional will give higher-quality results than doing it yourself. However, designers go to art school or design school and seem to speak their own lingo: white space, leading, css style sheets and divs. You may not understand all the terminology. That doesn’t mean that your opinions shouldn’t be expressed. But forget all that and get back to what you see, and what you have an issue with when you are reviewing your designer’s work. Here are a few examples that I’ve experienced: You say: “Make it bold.” What you meant was: “Make it more noticeable.” There are many ways to make text more noticeable. It can be bolded, it can be larger, it can be put… Continue Reading »

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