How to Communicate with a Graphic Designer

Tell us the problem, not the solution. So you’ve decided to hire a graphic designer to design your logo, build your web site or layout the cover and interior of your book. Generally, you make this decision because you realize that working with a professional will give higher-quality results than doing it yourself. However, designers go to art school or design school and seem to speak their own lingo: white space, leading, css style sheets and divs. You may not understand all the terminology. That doesn’t mean that your opinions shouldn’t be expressed. But forget all that and get back to what you see, and what you have an issue with when you are reviewing your designer’s work. Here are a few examples that I’ve experienced: You say: “Make it bold.” What you meant was: “Make it more noticeable.” There are many ways to make text more noticeable. It can be bolded, it can be larger, it can be put… Continue Reading »

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Visible Logic Profiled on Start-Up Nation

Startup Nation, one of my favorite web sites to find information about starting and running a business, has featured yours truly in their current Small Business Profile. Check it out, leave a comment, etc. http://www.startupnation.com/blogs/index.php/2009/06/08/small-business-profile-visibile-logic/ Thanks to Christine Haskell for putting into words many of my thoughts I can’t express so clearly myself.

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Do-It-Yourself Business Cards, or Hire a Pro?

If you’re starting a business you’re going to need business cards. But if you’re starting a business, you may be looking to save money on the myriad of upfront costs involved with getting the company up and running. Let’s look at the different levels of professionalism and brand identity that you could consider when getting your first business cards. Design & Branding Fees vs. Production Costs There are two steps to creating your business card: first is the design of the card, and the second is the printing of the card. For the design, you will likely start by developing a logo or a logotype (a specific, customized typesetting of the business name). In addition, you will need to typeset your contact information, and then you will need to look at the layout of the entire card. You could try to do these yourself, or you could work with an experienced designer. For the production, you will need to find… Continue Reading »

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Heart of Sharing with United Way: How Can a Designer Help?

Day of Caring / Heart of Sharing Last Thursday, I volunteered with nearly 90 other creative professionals with United Way’s Day of Caring/Heart of Sharing Day. Designers, web developers, marketing specialists, photographers, writers and PR specialists were partnered with Portland area non-profits to give free, personalized advice to help them achieve their marketing goals. The sessions were 90-minutes long and each non-profit was assigned a team of creatives to help them. This was the first time I participated, but there were many professionals who had volunteered in the past, and this was the event’s twelth year. I wasn’t sure what could be accomplished in such a short time, but it was exciting to help prioritize a strategy for these local groups. Winter Kids I was assigned to work with Winter Kids. Although they have enough grant money and sponsorships to be able to afford well-designed printed materials, they were looking for ideas on how reach more people. Winter Kids focuses… Continue Reading »

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