Jillian Manus’ Advice: To Accelerate, You Must Communicate


I’m a big fan of the new podcast The Pitch, from Gimlet Media.

I’m fairly new to podcasts, just starting to listen to them consistently over the past several months. So I’ve found myself eagerly on the hunt for podcasts around topics I’m interested in. This Spring, I was working toward the big pitch event that I took part in as part of Maine Center for Entrepreneurial Development’s Top Gun Program.

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WordCamp 2017 Takeaway: Content Matters

This year I noticed a theme in many of the sessions I attended for Word Camp Maine 2017—content, content, content. I heard the saying, “content is king” over and over. Why is content so important right now?

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Before and After Web Design: Pet Care Plus

We recently redesigned the web site for Pet Care Plus a dog boarding, daycare, grooming and dog walking business.

When Pet Care Plus came to us, they had run into a common problem for business owners who are trying to direct a web design project: their web site did not reflect their brand.

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Branding Intangibles: Co-Working Spaces Case Study

As many of you know, Visible Logic is located in Portland, Maine. Here in the city, we have three co-working spaces: PelotonLabs, Think Tank and Cloudport.

Note: I’m not a member any of these places, and never have been, because our multi-person firm is doing well in our small office space. I’m approaching this to shed light on how each brand is perceived as an outsider. In fact, if a prospective customer were to meet you at one of these three co-working spaces, these are the types of first impressions that might be relevant; and may carry over into your own brand’s perception.

Looking at these three brands can teach you about what goes into building a brand, far beyond your logo.

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