Branding Intangibles: Co-Working Spaces Case Study

As many of you know, Visible Logic is located in Portland, Maine. Here in the city, we have three co-working spaces: PelotonLabs, Think Tank and Cloudport.

Note: I’m not a member any of these places, and never have been, because our multi-person firm is doing well in our small office space. I’m approaching this to shed light on how each brand is perceived as an outsider. In fact, if a prospective customer were to meet you at one of these three co-working spaces, these are the types of first impressions that might be relevant; and may carry over into your own brand’s perception.

Looking at these three brands can teach you about what goes into building a brand, far beyond your logo.

Read More...

Logo Design Process: Tin Pan Bakery

Tin Pan Bakery LogoCinnamon rolls, to-die-for chocolate chip cookies and richer brownies than any bakery in town. When Elise Richer decided it was time to open a new retail bakery in Portland, we were thrilled to help her with the branding—mostly because we wanted to know these amazing treats would be available close-by on a regular schedule.

We had worked with Elise on her previous, home-based bakery: Cream & Sugar so we were familiar with her overall approach to baking but like her, were eager to do something new and fresh with Tin Pan Bakery.

Read More...