I’d love to speak at an upcoming Social Media Breakfast. Let’s connect, off the blog.

I am a lot like you where I have our work accounts, my personal and little mixing it up in between. I think it takes some dedication and remembering (like you said) what your goals are for each.

We were thinking about making this topic a theme for one of the Social Media Breakfasts. Would you be interested in pretty much recapping this blog article in a quick presentation?

Thanks so much!
Amanda

Great post (as always). I was especially interested in this topic, as I generate multiple streams of income as a self-employed professional and am always wondering whether (and how) to cross-market my business activities. After reading your blog, I’ve decided to create a Facebook page for my B2C business; hopefully this will spur viral marketing and instant feedback, as well as build my audience on Twitter and expand my e-mail list. Thanks for the tips!

Great point about continually reexamining goals. I know I jumped into Twitter, used it for a while and then sort of dropped it. But I took a second look at it a few months later and had a better plan for how it could fit into my business goals (and how to manage it so it’s relevant, rather than just a time suck).

Good, rich post. I especially like the section on letting your goals guide you.

To further that point, I think it’s important for anyone getting involved with blogging or social media to make sure they’re clear on their business goals and strategies. These shiny new tools may be cool, but unless they are in alignment with a personal or business goal, they serve no purpose.

Every few months entrepreneurs should re-evaluate their goals and strategies, and make sure that the tactics they’re employing in blogging and social media still match up, or make the necessary changes to improve the marketing and messaging.