Comments on: Cooking Light: The Redesign Ain’t Right

By: Emily Brackett

Emily Brackett — Fri, 19 Feb 2010 19:19:47 +0000

@R Katzman Interesting reply from the editor! Are we in the minority? Will there be more people who like this and flock to it, or more people who find it a turn-off?

As an artist you are able to articulate the problems. My mother, by contrast, couldn’t articulate what the problem was, but knew she hated the new design. Those are the types of readers who will not renew but wouldn’t write and let Cooking Light know why.

By: Jimmy

Jimmy — Wed, 17 Feb 2010 21:47:54 +0000

I find your site to be very useful, lots of good information keep it up.

By: R Katzman

R Katzman — Tue, 16 Feb 2010 15:57:15 +0000

As an artist I totally agree. I just recently sent a letter to Scott_Mowbray@health.com, the editor @ cooking light. I opened the letter stating how much I loved the elegant look, format ,the articles of the old magazine. Went on to explain that I was an Illustrator ( so he might trust my artistic judgement) and the new format was not elegant, had a vintage betty crocker look and that it was not pleasing to the eye. Then after another paragraph I sadly stated that I would not be renewing my subscription and thanked him for reading this letter.
My opinion or others obviously do not count, so we must vote with our dollars ( by not renewing subscriptions)
His reply pasted below:
Sorry to lose you as a subscriber.
SM

By: KA Chef

KA Chef — Sun, 25 Oct 2009 02:30:56 +0000

Fantastic site, I really like your writing style. Very distinctive and concise. On a lot of blogs people just drone on and on, but not you – very nice. Keep up the fine work!

By: The new look of Cooking Light and Southern Living « Media of Birmingham

The new look of Cooking Light and Southern Living « Media of Birmingham — Tue, 06 Oct 2009 13:28:21 +0000

[...] Emily Brackett at Visible Logic disagrees, saying the magazine “has taken a turn for the [...]

By: Ellen

Ellen — Wed, 23 Sep 2009 17:04:40 +0000

I was so disappointed with the redesign I sent an email to Cooking Light the day I received my September issue. I agree with you on all points – too many font styles and too many inserts. I find the orange-red ink alarming. This magazine used to be gorgeous and loaded with photography that you wanted to “lick”. The food looks average at best now. Sad, sad changes for a used-to-be Cooking Light fan.

By: Emily Brackett

Emily Brackett — Mon, 21 Sep 2009 16:36:18 +0000

Ellen, thanks for stopping by.

I just took a second look at the photos. They do seem to be shot in a less styled manner. If you followed Bon Appetit’s redesign, you’ll know they took this idea very far and their photos look sometimes very unappealing–burnt food, melting ice-cream, etc. I’m glad Cooking Light didn’t go that far, but they do have a more “realistic” and therefore unstyle manner to them.

By: Ellen

Ellen — Sun, 20 Sep 2009 15:35:14 +0000

I just miss the beautiful photography. The pictures now make the food look so unappealing.