Comments on: Why Consistency Is So Important to Branding http://www.visiblelogic.com/blog/index.php/2009/04/why-consistency-is-so-important-to-branding/ Design Advances Success Thu, 09 Feb 2012 17:14:15 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Consistent to a Fault: Boring and Confusing | Visible Logic: Design Advances Success http://www.visiblelogic.com/blog/index.php/2009/04/why-consistency-is-so-important-to-branding/comment-page-1/#comment-2296 Consistent to a Fault: Boring and Confusing | Visible Logic: Design Advances Success Tue, 16 Mar 2010 15:13:14 +0000 http://www.visiblelogic.com/blog/?p=135#comment-2296 [...] As a branding expert, I find I’m always preaching consistency. [...] [...] As a branding expert, I find I’m always preaching consistency. [...]

]]> By: Your Logo: Be There and Be Square | Visible Logic: Design Advances Success http://www.visiblelogic.com/blog/index.php/2009/04/why-consistency-is-so-important-to-branding/comment-page-1/#comment-1501 Your Logo: Be There and Be Square | Visible Logic: Design Advances Success Thu, 14 Jan 2010 09:43:39 +0000 http://www.visiblelogic.com/blog/?p=135#comment-1501 [...] are still many valid reasons for protecting your identity and keeping it consistent. But you also need to realize that you’ll need a square version of your logo. And it should [...] [...] are still many valid reasons for protecting your identity and keeping it consistent. But you also need to realize that you’ll need a square version of your logo. And it should [...]

]]> By: Branding on the Social Web | Visible Logic: Design Advances Success http://www.visiblelogic.com/blog/index.php/2009/04/why-consistency-is-so-important-to-branding/comment-page-1/#comment-783 Branding on the Social Web | Visible Logic: Design Advances Success Fri, 16 Oct 2009 09:44:46 +0000 http://www.visiblelogic.com/blog/?p=135#comment-783 [...] image. If you are using Twitter for business, don’t change your avatar frequently (remember consistency is important to branding). Tweet in a tone that makes sense for you as a representative of your brand, and take care in the [...] [...] image. If you are using Twitter for business, don’t change your avatar frequently (remember consistency is important to branding). Tweet in a tone that makes sense for you as a representative of your brand, and take care in the [...]

]]> By: The NFL was Trying to Look Retro: Is Your Web Site? | Visible Logic: Design Advances Success http://www.visiblelogic.com/blog/index.php/2009/04/why-consistency-is-so-important-to-branding/comment-page-1/#comment-766 The NFL was Trying to Look Retro: Is Your Web Site? | Visible Logic: Design Advances Success Mon, 12 Oct 2009 09:40:29 +0000 http://www.visiblelogic.com/blog/?p=135#comment-766 [...] you follow my blog, you know that I preach the importance of consistency in branding. So I’m not suggesting you overhaul the look and feel of your site to keep up with every new [...] [...] you follow my blog, you know that I preach the importance of consistency in branding. So I’m not suggesting you overhaul the look and feel of your site to keep up with every new [...]

]]> By: Emily Brackett http://www.visiblelogic.com/blog/index.php/2009/04/why-consistency-is-so-important-to-branding/comment-page-1/#comment-200 Emily Brackett Wed, 06 May 2009 01:27:07 +0000 http://www.visiblelogic.com/blog/?p=135#comment-200 Jean, thanks for your feedback. And that's a great note about trademarks and service marks, it's part of what makes a brand so valuable. Jean, thanks for your feedback. And that’s a great note about trademarks and service marks, it’s part of what makes a brand so valuable.

]]> By: Jean I http://www.visiblelogic.com/blog/index.php/2009/04/why-consistency-is-so-important-to-branding/comment-page-1/#comment-199 Jean I Tue, 05 May 2009 15:18:47 +0000 http://www.visiblelogic.com/blog/?p=135#comment-199 This is a great reminder. As a small business owner, I now have to choreograph the design among my web site, letterhead, business cards, and social media. Inconsistency would certainly lead to customer confusion. Another point that should be made is that a consistent design also strengthens any legal protections you may have. For example, I registered my business name/logo/color scheme as a service mark, and was able to defend it against a competitor who started using a similar name and color scheme. Consistency is key! This is a great reminder. As a small business owner, I now have to choreograph the design among my web site, letterhead, business cards, and social media. Inconsistency would certainly lead to customer confusion.

Another point that should be made is that a consistent design also strengthens any legal protections you may have. For example, I registered my business name/logo/color scheme as a service mark, and was able to defend it against a competitor who started using a similar name and color scheme. Consistency is key!

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