When content marketing is done effectively it can attract search engines and engage live readers. New content optimizes search results because of Google’s algorithms. High-quality content hooks web site users and helps to demonstrate your expertise and builds trust.
However, some companies that sell high tech products and services accept myths about content marketing that just aren’t true. This may lead you to reduce your efforts or budget in the area of content marketing or avoid certain strategies because you mistakenly think they won’t be effective.
Adding new, relevant content is a way to get Google to rank your web site higher in search results. So there has been an explosion of content on the web.
As you might expect, much of this high volume of content is poor quality.
Recently, I was interviewed by Stephen Lahey for a podcast on SmallBusinessTalent.com. During the 25-minute conversation, we talked about The Truth About Content Marketing for Solopreneurs.
Here’s what we talked about.
What is content marketing?
It’s a very hot term right now, but it’s something that experts have been doing for years.
Recently, I spent some of my time at the FutureM / Inbound conference(s) in Boston, MA. The two conferences were run jointly, sharing Key Note speakers and allowing participants to all mingle together.
There were thousands of people deeply involved with marketing, on both the agency or in-house side. As with any good conference, I was introduced to new ideas and strategies and brushed up on some techniques. I tried to walk away inspired, but honestly, I felt a bit saddened as I realized that the door has slammed close on an era of the free, level playing field in the areas of social media and some forms of content marketing.
Sometimes when we are talking with our current clients or putting together proposals for prospects we get the question:
Why do I hear different advice from every different web developer we talk to?
I understand how confusing and frustrating this is.