Category: Positioning

Why Startups Fail: No Clear Differentiator

I recently viewed this video created by the University of Chicago’s Business School. It highlights three Professors of Entrepreneurship as they talk about why so many startups fail.

The video is about 30 minutes long but within the first eight minutes it becomes clear that one of the main reasons startups fail is because the business owner or founder is unable to explain clearly what their differentiators are.

Read More...

Profits, Revenues, Pricing, Branding: The Ripple Effect

Revenues, Profits, Pricing, Branding

If you look at your company’s financials, and the bottom line is not looking as strong as you’d like, you may find yourself walking through this type of scenario in your head:

I need to raise the profitability of my business. You can raise profitability two main ways: by reducing expenses or increasing revenues. If you’re already negotiating with vendors and skimping on non-required items you need to start focusing on increasing revenues. So you realize…

Read More...

Learning to Pitch, From Rise of the Rest

Rise of the Rest bus in Portland, Maine

Portland Maine had a special guest last week as Steve Case rolled his bus into town for the Rise of the Rest tour. It was exciting that our city was chosen based on our growing entrepreneurial community.

His tour included visits to several area businesses, but the highlight was the evening competition where eight locals got to “pitch” their business to see who would be awarded $100,000.

Read More...

Developing A USP For Your Tech or Specialized Service

A Unique Selling Proposition (USP), Unique Value Proposition (UVP) and an Elevator Speech are all succinct ways of explaining:

  • What your product or service does
  • The benefits of using the product or service
  • How you’re different or better than your competitors

Each is slightly different and has different uses. They are sometimes confused with one another and there is not one singular, universal definition of each.

Read More...