Category: Portfolio

Logo Design Process: Tin Pan Bakery

Tin Pan Bakery LogoCinnamon rolls, to-die-for chocolate chip cookies and richer brownies than any bakery in town. When Elise Richer decided it was time to open a new retail bakery in Portland, we were thrilled to help her with the branding—mostly because we wanted to know these amazing treats would be available close-by on a regular schedule.

We had worked with Elise on her previous, home-based bakery: Cream & Sugar so we were familiar with her overall approach to baking but like her, were eager to do something new and fresh with Tin Pan Bakery.

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Maine Startup and Create Week Graphics

We have been really busy with Maine Startup and Create Week. In addition to attending many great sessions, we were heavily involved with organizing and marketing the event. As a key member of the marketing committee, Visible Logic helped to develop the key messaging, update the branding and create pretty much all of the printed signs, schedules, ads and printed marketing materials.

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Branding: Health Literacy Partners

Health literacy partners logo
We recently worked with Dr. Terri Parnell to develop the branding for her new health literacy consulting business: Health Literacy Partners. This included developing the name, tagline, logo, letterhead, business cards, web site, e-newsletter and managing the Google pay-per-click campaign.

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