Category: Logo design

Logo Design Process: Tin Pan Bakery

Tin Pan Bakery LogoCinnamon rolls, to-die-for chocolate chip cookies and richer brownies than any bakery in town. When Elise Richer decided it was time to open a new retail bakery in Portland, we were thrilled to help her with the branding—mostly because we wanted to know these amazing treats would be available close-by on a regular schedule.

We had worked with Elise on her previous, home-based bakery: Cream & Sugar so we were familiar with her overall approach to baking but like her, were eager to do something new and fresh with Tin Pan Bakery.

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Can You Measure The ROI of a Logo?

ROI (Return On Investment) is the idea that something may cost money up front, but in the end you save or earn enough money to make up for the original investment and then some. When you struggle to determine what to buy, what to invest in or what to do themselves or skip altogether, the measuring ROI becomes critical.

For example, if by investing in a new piece of software for your firm, you are able to reduce employee costs enough to quickly offset the cost of the software, then you would say it has a good return on investment.

Other investments may have poor ROI if their cost takes a very long time to recoup or if the investment is never regained.

Is it possible to measure and determine the ROI of a logo design?

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Branding: Health Literacy Partners

Health literacy partners logo
We recently worked with Dr. Terri Parnell to develop the branding for her new health literacy consulting business: Health Literacy Partners. This included developing the name, tagline, logo, letterhead, business cards, web site, e-newsletter and managing the Google pay-per-click campaign.

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