the evolution of Web Design
When we examine trends, it’s helpful to look at where we’ve come from, where we are now, and in what direction we’re headed.
We’ve clearly come a long way in the evolution of web sites to our current web standards, but it seems that most web sites aren’t as fully developed as they could be. Instead, they’ve become cookie cutter.
There is a sameness to them—that is an outgrowth of some very practical issues—but often their lack of customization makes them less than ideal for the web site owner.
2016 will continue to see content marketing dominate as a strategy that many brands use to attract and convert prospects.
In its infancy, most marketers focused on the SEO benefits of content marketing, driving the creation of overwhelming amounts of content. Content marketing will mature as a marketing tactic, forcing people to refine their strategy if they want to to see results from their efforts.
A new trend is emerging in web design: developers who bash the idea of using Photoshop to design web sites.
Lately, I have heard several different people extolling the belief that less design should be done in Photoshop and more should be done “in the browser”. Recently at WordCamp Maine, Sang-Min Yoon , a web designer & front-end developer, gave a talk called: Designing (Deciding) in the Browser.
Full disclosure: I was not at WordCamp (although DeAnne Curran from our firm was there and part of the design panel), but I could tell from Twitter, and even some e-newsletters that his talk had struck a nerve. Additionally, this anti-Photoshop rant has appeared on some Responsive Web Design forums and groups that I’m involved with.
Whenever trends like this arise, it is an opportunity to reflect on one’s process. But it’s not always best to take them to the extreme.
This post was written by DeAnne Curran a senior designer and developer here at Visible Logic.
I am proud that I had a chance to speak at Maine’s very first WordCamp, August 15-16, 2014. I was a participant on the design panel, and got to share with the group some thoughts on our process, the tools we use and design trends.
If you are a client of Visible Logic that has had a WordPress walk through with me then you know I can’t stop raving about how much I love WordPress. What’s not to love, it’s easy to use for our clients and has lots of features and built-ins that make our work easier plus the ability to create something totally custom.
As web sites continue to become the cornerstone of an organization’s brand identity and marketing efforts, it’s important to understand why this mix of technology and creativity is so critical to business success.
Recently, I attended a presentation by Dr. Edison Liu, President and CEO of The Jackson Laboratory. The event, hosted by The Institute for Civic Leadership was on Leadership Characteristics in the Innovation Economy.
Dr. Liu started by explaining how much our economic model has changed in the past one hundred years. Economic success is no longer about things like proximity to natural resources or making material objects. Instead, we are in a creative-based economy.