Category: Business

Visible Logic Welcomes Liz Seward and Kyle Erwin

I’m excited to announce that we have two new employees here at Visible Logic! Liz Seward has joined us a marketing manager. Liz has worked with Visible Logic on several projects including Maine Startup and Create Week and the Maine Marathon, and now she will be a regular team member. Liz’s background and strengths will have her coordinating marketing activities for our clients, assisting with strategic communications for our larger clients and helped internally with project management and marketing of Visible Logic, Mail on the Mark and Branding Compass. We also welcome Kyle Erwin as a junior designer. Kyle has recently moved to Maine from Minnesota by way of Korea. Kyle will be assisting with the wide variety of design activities that take place here, including: logo design, web site design, social media graphics, infographics and more! Devon Clough has moved out of state, but she will continue to join us occasionally on projects. The addition of new staff had… Continue Reading »

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Maine Startup and Create Week: Ask the Right Questions

MSCW keynote Robyn

How do you find the right answers for your business? By asking the right questions. While attending Maine Startup and Create Week 2016 last week, I noticed a theme reoccurring in many of the sessions I attended: questions and answers. This year’s overall theme was Design & Innovation. In design school one of the first concepts of design you learn is that, at its core, design is problem solving, which means asking questions and finding solutions. Karl Cyr said in his “Client Management to Client Partnership” talk, “getting a client to think of a problem in a new way is an innovation.” Thinking about something differently involves asking questions, to really dig in and fully understand the problem at hand and the needs of those you’re dealing with. After all, it is ultimately people you are doing business with, not companies.

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Design Is A Value Not a Function

SteveJobs-DesignIsHowItWorks

Maine Startup and Create Week recently wrapped up here in Portland, Maine. The theme for 2016 was Design and Innovation and many of the conversations circled around the idea of Design Thinking.

In recent years there has been a lot of interest in using design thinking as a strategy to help companies become more innovative and create user-centric products. A 2014 study by the Design Management Institute really drove this home with the release of their ‘DMI Design Value Index’ which found: Design-Driven Companies Outperform S&P by 228% Over Ten Years.

But as I heard Whit Richards ask questions of keynote Mimi Chun, during the Fireside Chat, it became clear how misunderstood the idea of design thinking is. People still can’t jump the gap between thinking of design as an aesethetic and decorative add-on, to the idea of design as a high-level and strategic way of thinking.

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Why Startups Fail: No Clear Differentiator

I recently viewed this video created by the University of Chicago’s Business School. It highlights three Professors of Entrepreneurship as they talk about why so many startups fail.

The video is about 30 minutes long but within the first eight minutes it becomes clear that one of the main reasons startups fail is because the business owner or founder is unable to explain clearly what their differentiators are.

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