Category: Branding

Web UX and The Brand Experience

Web UX to improve brand experience

I just got back from the UXPA conference in Boston. I had heard about the conference because I read Jared Spool’s blog and e-newsletter over at User Interface Engineering.

UX, or User Experience, is a term that covers many different job titles, disciplines and industries. It was interesting to see all the different aspects of UX conference attendees were involved with: design of icons, typography, measuring the effectiveness (speed) of user experience, content strategy and more. There were many UI designers involved with software teams, but not many from the branding and marketing side of web development.

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Can You Tell Me Quickly Why Your Brand Matters?

FocusedPathIn Portland, Maine I am involved with several groups that help businesses grow.

One that runs a bit under the radar is House of Genius. These monthly sessions are closed to the public to protect the confidentiality of the entrepreneurs, but as part of the organizing team, I get to see all the business owners present themselves. Each entrepreneur has 5 minutes to give background information about their company and ask for help with a specific issue they are having.

It has been eye-opening for me to see how many entrepreneurs struggle to distill makes their product or service unique. Many have trouble quickly tell the story of why their business is important in the marketplace.

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Can Maine Brand Itself As An Entrepreneurial State?

Maine has a reputation as a terrible place to do business (at least according to Forbes magazine, which places us at #49 out of 50 on the best places to do business).

But since I love Maine, I put a lot of my time into groups such as Maine Startup & Create Week, Envision Maine and House of Genius who are working to improve the business climate of Maine especially for smaller, entrepreneurial businesses that are growing in Maine.

The exciting thing about getting to know the startup and business community in Maine is unearthing all the hidden gems. The businesses that are already successful and the ones that have great ideas for the next best thing.

This video by Kerem Durdag may inspire you to see the possibility of rebranding Maine.

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I Have A Great New Headshot, So Should You

Emily Brackett gets her headshot taken by Jeff Stevensen
I recently had my headshot retaken. For those of you who know me only virtually my aging has stalled in a rather beautiful, yet unrealistic way. For those who know me in the real word, around Portland Maine, you may have noticed I decided to grow out my gray hair. It was time to show off my silver hair and update my headshot and avatar photos.

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Branding: Health Literacy Partners

Health literacy partners logo
We recently worked with Dr. Terri Parnell to develop the branding for her new health literacy consulting business: Health Literacy Partners. This included developing the name, tagline, logo, letterhead, business cards, web site, e-newsletter and managing the Google pay-per-click campaign.

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