80% of people are going to hate your rebrand because it’s change. The question is, are you willing to sell it?
It’s a great reminder. Even if your logo is beautiful and professionally-designed, if there is compelling reason why you need to rebrand—for example your brand identity is not accurately expressing how your want to portray your business—you need to ignore the initial backlash and find an identity that you know will work for your brand.
It was another great day hearing panelists at Maine Startup and Create Week. I sat in on a session about “Stories of Successful Pivots”.
First, the moderator—Emily Madero—asked each panel member to state their definition of a pivot. After hearing everyone’s thoughts I’ll sum it up for me as:
A pivot means keeping focused on your core strength while turning to a different audience or application that is more receptive to your offering.
At a conference celebrating the creation and growth of new businesses, you expect to hear a lot about profits and building the bottom line. But money only motivates us so far.
Twice already at Maine Startup and Create Week, I heard this sentiment:
Make it about more than just money.
This week is Maine Startup and Create Week. Whenever you gather together business owners and aspiring entrepreneurs, you hear a lot “why I started my business” stories.
But often missing from these tales is why anyone else should care.
I just got back from the UXPA conference in Boston. I had heard about the conference because I read Jared Spool’s blog and e-newsletter over at User Interface Engineering.
UX, or User Experience, is a term that covers many different job titles, disciplines and industries. It was interesting to see all the different aspects of UX conference attendees were involved with: design of icons, typography, measuring the effectiveness (speed) of user experience, content strategy and more. There were many UI designers involved with software teams, but not many from the branding and marketing side of web development.