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Category Archives: Branding

Your Personal Brand Is Key To Your Startup’s Brand

June 23, 2014 | Branding, Startups, Web Design

I am so surprised when I look at a web site for a startup company and they have little or no information about the people behind the company.

Frequently there is no “about us” type of page and sometimes no contact information either. I think people make this mistake for several reasons, but I’d like to explain why these details can help you grow your startup.


5 Tips for Naming Your Startup

June 17, 2014 | Branding, Business, Design Basics, Startups

Naming your Startup babyAs any founder knows, your startup is your baby. And one of the duties of every parent is to name their child.

Here are some tips to keep in mind during the naming process.


Is It Too Early for Your Startup To Invest in Branding?

June 16, 2014 | Branding, Business, Startups

When to invest in branding
Congratulations, you’re finally getting your startup launched!

A question many entrepreneurs and new business owners have is: When should I invest in branding? Is it too early? Will I look unprofessional, and lose potential sales or investors by waiting?


5 Audiences Who Must Understand Your Tech Startup Product

June 12, 2014 | Branding, Business, Marketing, Startups

Translating the benefits of your tech startup idea.Tech-based entrepreneurial startups are finding hi-tech solutions to all sorts of problems. It is frequently a highly-trained intellectual with specialized knowledge who has the ability to bring these new tech-based ideas to market.

Getting people to understand the benefits of your technology can be key to growing your company. Whether you want to attract investors, or if you are ready to start selling the product to end customers, if they can’t quickly comprehend the benefits of your technology, you’ll have trouble closing the deal.


Congress Square Park: A Complex Question, Confusing Political Signs

June 5, 2014 | Branding

If you live in Portland, Maine you know we are preparing for a referendum vote on June 10th. The question is a Citizens’ Initiative that would amend the city code and set out to protect a small city park called Congress Square.

I am particularly interested in this issue because our office has a bird’s eye view of the plaza. If you want to learn more about the details of the vote, this Press Herald article has an overview and also includes a photo taken from our office suite, looking down into the park.