Category: Branding

Maine Referendum Questions: Three Lessons in How NOT to Brand

Maie 2016 Referendum question logos

Here in Maine, like many states, we are facing an increasing number of referendum questions at the voting box each election season. This year in Maine, citizens are being asked to answer yes or no on five questions with topics ranging from legalizing marijuana to background checks for gun purchases to ranked choice voting, among other issues.

Like every product or service out there, referendum questions need good branding to help promote their message and gain traction. They need visuals that are meaningful and memorable.

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