Category: Branding

Maine Referendum Questions: Three Lessons in How NOT to Brand

Maie 2016 Referendum question logos

Here in Maine, like many states, we are facing an increasing number of referendum questions at the voting box each election season. This year in Maine, citizens are being asked to answer yes or no on five questions with topics ranging from legalizing marijuana to background checks for gun purchases to ranked choice voting, among other issues.

Like every product or service out there, referendum questions need good branding to help promote their message and gain traction. They need visuals that are meaningful and memorable.

Read More...

Maine Startup and Create Week: Ask the Right Questions

MSCW keynote Robyn

How do you find the right answers for your business? By asking the right questions. While attending Maine Startup and Create Week 2016 last week, I noticed a theme reoccurring in many of the sessions I attended: questions and answers. This year’s overall theme was Design & Innovation. In design school one of the first concepts of design you learn is that, at its core, design is problem solving, which means asking questions and finding solutions. Karl Cyr said in his “Client Management to Client Partnership” talk, “getting a client to think of a problem in a new way is an innovation.” Thinking about something differently involves asking questions, to really dig in and fully understand the problem at hand and the needs of those you’re dealing with. After all, it is ultimately people you are doing business with, not companies.

Read More...