Muddy Rudder Restaurant Logo and Web Site Design

January 22, 2013 | Branding, Logo design, Portfolio, Recent Work, Web Design

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We’re excited to announce the launch of a new web site for the Muddy Rudder restaurant in Yarmouth, Maine.

Logo design

Our work with the restaurant began with the redesign of their logo.

Muddy Rudder Restaurant logo, designed by Visible Logic, Portland Maine.

Muddy Rudder Restaurant logo design

Our rebranding efforts focused on making the restaurant appear more contemporary, with a greater appeal to younger people and families. Unfortunately, the clientele was getting older and the restaurant needed some fresh energy.

New web site design

When new owners took over the restaurant, it included the web site as well. The web design featured a water color painting of the exterior as the primary graphic. The restaurant is well-known because it’s highly visible from the road. So it seemed natural to feature this artwork.

Muddy Rudder Old Web Site design

Before: The old web site home.

However, the real beauty of the restaurant lies out back. Unlike the asphalt-heavy front, the back of the restaurant sits on the Cousins River with surprisingly expansive and natural views.

We felt the new design needed to feature this view. However, we didn’t have great photos to work with. It’s winter here in Maine and not the best time to invest in custom photography of the views out the dining room window. The web site needed to go live and we created a design that works with the photos that were on hand.

Here is the updated home page design, or you can see the web site design live here.

Muddy Rudder Restaurant web design by Visible Logic, Portland, Maine

After: The new web design for the Muddy Rudder.

The site was already created in WordPress so we kept that platform. But in addition to the design we needed to help them move more relevant content so that it was easier to access and find.

Muddy Rudder restaurant web site design by Visible Logic

After: Menu page in the new web site design.

Previously, all of their menus had been just linked PDFs. For the new site we put all of that important information as live text on the web site. Our preliminary Google Analytics shows that their menu pages are now five of the top 10 pages on their site.

Mobile optimized web site

We also knew that creating a mobile optimized version of their site was critical. Research is showing that smartphone users are accessing web sites more and more, and restaurants have a particularly high number of mobile users.

Their google analytics bears this out. 47% of their viewers are mobile!

Muddy Rudder Mobile

Mobile-optimized version of the Muddy Rudder restaurant web site.

The mobile version of their site uses the same content from WordPress so there is no duplicating content entry or anything like that.

New brand summary

With a new logo and new web site, to complement their new chef and management partners, the Muddy Rudder is ready to attract and grow a new audience of younger clientele.

Take a look at the site on both your desktop and smartphone browser and let us know your thoughts.

Does your restaurant or small business need a new web site? Give us a ring.

11 comments

  1. Steve Johns | February 6, 2013 at 10:34 am

    Wow!! I love both Muddy Rudder restaurants logo and website design. Its looking so nice. Thanks!

  2. Emily Brackett | February 6, 2013 at 11:57 am

    Steve, glad you like them. And thanks for stopping by!

  3. Andrew | February 20, 2013 at 8:29 pm

    Its good to see that restaurant websites like Muddy Rudders are getting a facelift and going mobile. I almost always look at restaurants menus on my iPhone and when it is too hard to navigate or just does not work I just choose a different place. I am glad this wont happen to Muddy Rudder.

  4. Restaurant Website Design | April 16, 2013 at 11:55 am

    This is really great and unique restaurant web design.
    Muddy Rudder design are awesome!
    Thanks 4 sharing 😉

  5. Web Design Company | April 29, 2013 at 9:50 am

    Very useful articles. I and my friend to do some research. I am very glad to see such information, I find the very long period of time, was finally I found, thank you.

  6. business logo designs | May 14, 2013 at 10:20 am

    Your have amazing banner on your website and gorgeous logo. I want to appreciate your work especially your mobile website design which is necessary thing in this competition era of online business.

  7. longbeach | June 4, 2013 at 1:00 pm

    their mobile website is really cool to see actually. love to surf there website with my mobile. thanks for sharing their other information too.

  8. Emily Brackett | June 4, 2013 at 1:31 pm

    @longbeach Glad you like it!

  9. Restaurant Branding Design Firm | March 26, 2014 at 6:01 am

    The design and logo is really so cool mate and yeah on mobile it really make me to surf in the mobile.Nice work mate!!!

  10. Twin Cities Web Design | March 26, 2014 at 6:55 pm

    Well, we should focus on more the logo design and graphic design for website.

  11. Logo Crust | April 12, 2016 at 2:08 pm

    Wow!! I love both Muddy Rudder restaurants logo and website design. Its looking so nice. Thanks!

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