If Your Website Sucks, It’s Hard to Sell

November 2, 2012 | Web Design

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We all recognize a poorly designed web site, but if your web site is weak it could be hurting your brand and your business more than you realize.

According to Jill Konrath, author of SNAP Selling and Selling to Big Companies, your website can have a huge impact on your sales success. She’s not talking about technical things either like SEO or PPC.

Instead, she’s talking about how people react when they visit your website. Rather than thoroughly checking you out, they make snap decisions to stay or leave. And, if your website doesn’t pass their test, you’ve lost a potential opportunity.

Jill recently shared a critical piece of research that should make you sit up and take notice:

Today’s buyers are 70% of the way through their decision process before they contact potential vendors or services providers.

That means that your web site needs to have an immediate good impression, and a way to move a prospect forward in their buying process.

When I heard that Jill was giving a webinar on the topic How to Create a Website That Sells, I thought my readers would be interested. She’s going to be talking about creating a website that:

  • Attracts and engages your best prospects.
  • Showcases your expertise and value.
  • Moves prospects through the sales funnel.

Join her for a free live webinar: How to Create a Website That Sells. This is not an affiliate link. I just believe that web sites should work for an organization to help them build trust, gain leads, connect with prospects, and close business. Sign up for this FREE webinar that Jill is doing on Tuesday, November 6. If you’re busy and can’t attend, the good news is, the session is recorded. So sign up now — and they’ll send you the link as soon as it’s ready to listen to.

Please join Jill Konrath on her webinar and let me know what you think.

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