My hunch was right when I wrote two recent blog posts about the importance of good design to an effective web site. In previous blog posts, I wrote that more and more business owners and people from the general population are learning about design and the expectation of a well-designed web site is increasing. I also predicted that the most important web design trend of 2011 will be trust, which is often directly related to the quality of the web site design.
Now, my instinct has been backed up by a recent study that shows:
70% of consumers don’t trust websites with bad designs
Bad design can include many things. When people think about the look of a web site or the design of the web site they may initially think about the colors, the type size, the layout, graphics, etc. But the design also means how easy it is to use. Is the content well-organized and is the navigation intuitive?
Chris Winstanley, Head of Marketing at BaseKit, who created the study said:
A well considered website can dramatically add value to the business, especially if it provides customers with all the information they need to make a purchase. The research demonstrates that an unattractive site can detract from the effectiveness of a company and this lack of trust can seriously hit the business’ bottom line.
If your organization’s web site is making you cringe, you can bet that it’s affecting your business’ success.