The term “brand” is used to talk about many abstract concepts such as reputation, perception and identity. But, a brand directly influences a tangible asset—a company’s financial performance.
70% of the value of most companies is intangible, be it brands, customer relationships, contracts or software. Intangible Business
For many of us, that means our company’s value is directly derived from who we are, who and what we know, and what we represent. A solid brand identity program can differentiate you from competitors, increase trustworthiness with your customers, and in the end add value in and of itself.
A logo and branding system bridges the gap between the tangible and intangible. A well-defined and well-executed identity process will distill your values and personality into a recognizable and repeatable corporate brand.
Globalisation, technological developments, outsourcing and e-business have forced companies to compete more intensely and brands have become the main way of differentiating products and services, creating and sustaining competitive advantage and maintaining customer loyalty. As such, brands have become the main drivers of value within a company. Intangible Business
People make swift decisions about you and your company based on the smallest of details: a glance at a business card or the landing page of web site. Your brand needs to be professional and cohesive across media.
If you are curious about the power of branding on other small businesses, we’ve helped some of our clients increase their revenues by 30 and even 70%. We are highlighting one case study in our upcoming White Paper that we expect to release next week.
What about you? Do you see the value of branding?