We are all complaining about our full e-mail boxes, yet we continue to send tons of e-mail, receive tons of e-mail and sign-up for more e-newsletters. You’re hungry for good information and so are your clients and potential clients. E-newsletters are a powerful marketing tool, and using high-quality design can help your e-mail stand out in an overflowing inbox.
Most of us try to sort through our e-mail efficiently and therefore, quickly. If your e-newsletter is a struggle to read, it’s probably going to be headed for the trash bin. Here are 5 tips for better designed e-newsletters.
Above the fold, create a masthead. Many of us, as we review our inboxes, get just a quick glance at the top-most part of an e-mail as we decide whether to read it or not. So design of that area is most critical. Work on your layout so that area holds key branding or content elements.
At Visible Logic we design e-newsletters, then our clients insert and edit the content and send them out on their own. We design a custom-branded template that has all the branding and navigational elements in place, and defaults for the layout and type. But many people get carried away changing typefaces, font colors and styles. Many people think they are adding excitement and interest, but nine times out of ten it’s just making it more confusing and less readable.
Are you ready to start your own e-mail marketing campaign? Let Visible Logic setup a high-quality, custom-branded e-newsletter for you. Until December 31, 2009, we’re offering a special rate of $400 for all custom-branded templates. Compare that to $599, charged by Constant Contact, to move you from one of their stock templates to a custom-branded solution. Here are the details.