Quick Case Study: Use Design to Reinforce Content

October 2, 2009 | Design Basics

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I had an appointment yesterday, and saw this sign as I approached the elevator.

elevatorsign

Which office is at the top of the building? Why not list the top floor at the top of the page to reinforce the message. It’s amazing how subconscious things like this can work to reinforce content, rather than fight it, and confuse people.

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