An article I wrote for the Portland Press Herald was published in Tuesday’s business section. If you missed the print edition, you may read the article online here. “Stay strong by staying on message” talks about the importance of consistency in branding. The article includes an explanation of why consistency strengthens your brand, and tips for keeping your identity working across a wide variety of formats.
BTW, sorry this is being announced a bit late. I’m on vacation, so didn’t realize it published until today.