This year I noticed a theme in many of the sessions I attended for Word Camp Maine 2017—content, content, content. I heard the saying, “content is king” over and over. Why is content so important right now?
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We recently redesigned the web site for Pet Care Plus a dog boarding, daycare, grooming and dog walking business.
When Pet Care Plus came to us, they had run into a common problem for business owners who are trying to direct a web design project: their web site did not reflect their brand.
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As many of you know, Visible Logic is located in Portland, Maine. Here in the city, we have three co-working spaces: PelotonLabs, Think Tank and Cloudport.
Note: I’m not a member any of these places, and never have been, because our multi-person firm is doing well in our small office space. I’m approaching this to shed light on how each brand is perceived as an outsider. In fact, if a prospective customer were to meet you at one of these three co-working spaces, these are the types of first impressions that might be relevant; and may carry over into your own brand’s perception.
Looking at these three brands can teach you about what goes into building a brand, far beyond your logo.
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I have been involved with Maine Startup and Create Week for the past four years. After three years of increasing my volunteer-driven participation I had to scale back this year, as I focused on launching my DIY branding software: Branding Compass. The week did not disappoint and it inspired me as usual.
Here are my four, somewhat random, take aways.
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Communication is key to achieving the best results for your web site design project. Your web design firm can do their best work when you give them the right information at the right time.
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