WordCamp 2017 Takeaway: Content Matters

This year I noticed a theme in many of the sessions I attended for Word Camp Maine 2017—content, content, content. I heard the saying, “content is king” over and over. Why is content so important right now?

Read More...

Before and After Web Design: Pet Care Plus

We recently redesigned the web site for Pet Care Plus a dog boarding, daycare, grooming and dog walking business.

When Pet Care Plus came to us, they had run into a common problem for business owners who are trying to direct a web design project: their web site did not reflect their brand.

Read More...

Branding Intangibles: Co-Working Spaces Case Study

As many of you know, Visible Logic is located in Portland, Maine. Here in the city, we have three co-working spaces: PelotonLabs, Think Tank and Cloudport.

Note: I’m not a member any of these places, and never have been, because our multi-person firm is doing well in our small office space. I’m approaching this to shed light on how each brand is perceived as an outsider. In fact, if a prospective customer were to meet you at one of these three co-working spaces, these are the types of first impressions that might be relevant; and may carry over into your own brand’s perception.

Looking at these three brands can teach you about what goes into building a brand, far beyond your logo.

Read More...