Before & After: Well-Fit Web Site Redesign

These days, it’s more common that we are doing a web site redesign rather than the first web site for an organization. Often we look at a site that’s currently live and we wince at the ugly typography, poor design choices, and out-dated coding practices.

The pain was worse in this case, as we were looking at our own old work.

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A Proven Process for Naming Your Company

The name of your business is the most central asset and core essence of your brand. It’s the kernel at the heart of it all.

A name that’s difficult to say, or is confusing in anyway will make it so much harder to succeed.

However, only a small percentage of business owners develop their name in a systematic way.

As a branding firm, it is far more common for us to have a name provided to us when we work on a branding project. Only occasionally do we start our work engagement by developing a name. In most cases, names are just brainstormed by business owners, their friends and colleagues.

Frequently these names are not memorable, try too hard to be creative, or worst of all, are just off the mark. When you come up with your own name for your own business, it can be challenging to see clearly if you’re making a good decision.

People name their babies every day, what’s different about naming a company, product or brand?

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Upcoming Security Warnings in Chrome

Is your site ready for this upcoming change? Google has made an announcement about upcoming changes to security warnings in Chrome. Users of Google Search Console received emails announcing the change and warning about what types of pages may be affected.

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Visible Logic Welcomes Liz Seward and Kyle Erwin

I’m excited to announce that we have two new employees here at Visible Logic! Liz Seward has joined us a marketing manager. Liz has worked with Visible Logic on several projects including Maine Startup and Create Week and the Maine Marathon, and now she will be a regular team member. Liz’s background and strengths will have her coordinating marketing activities for our clients, assisting with strategic communications for our larger clients and helped internally with project management and marketing of Visible Logic, Mail on the Mark and Branding Compass. We also welcome Kyle Erwin as a junior designer. Kyle has recently moved to Maine from Minnesota by way of Korea. Kyle will be assisting with the wide variety of design activities that take place here, including: logo design, web site design, social media graphics, infographics and more! Devon Clough has moved out of state, but she will continue to join us occasionally on projects. The addition of new staff had… Continue Reading »

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Jillian Manus’ Advice: To Accelerate, You Must Communicate


I’m a big fan of the new podcast The Pitch, from Gimlet Media.

I’m fairly new to podcasts, just starting to listen to them consistently over the past several months. So I’ve found myself eagerly on the hunt for podcasts around topics I’m interested in. This Spring, I was working toward the big pitch event that I took part in as part of Maine Center for Entrepreneurial Development’s Top Gun Program.

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