How We Choose Pro-Bono Work

As a designer, I am frequently asked to donate design, web design or marketing services to non-profits and other organizations. I can’t say “yes” to everyone, and here are my reasons for choosing the groups that I work with.


How To Use Email Newsletters To Improve Your Content Marketing

Use Email Newsletters to Improve Your Content Marketing

Content marketing is a bucket term for a lot of different tactics and channels. It includes blogging, social media, video, infographics, reports and more. It also includes e-newsletters. Email newsletters hold an important role within content marketing because they can both pull and push: they catch leads and boost promotion.


Can You Measure The ROI of a Logo?

ROI (Return On Investment) is the idea that something may cost money up front, but in the end you save or earn enough money to make up for the original investment and then some. When you struggle to determine what to buy, what to invest in or what to do themselves or skip altogether, the measuring ROI becomes critical.

For example, if by investing in a new piece of software for your firm, you are able to reduce employee costs enough to quickly offset the cost of the software, then you would say it has a good return on investment.

Other investments may have poor ROI if their cost takes a very long time to recoup or if the investment is never regained.

Is it possible to measure and determine the ROI of a logo design?


Learning to Pitch, From Rise of the Rest

Rise of the Rest bus in Portland, Maine

Portland Maine had a special guest last week as Steve Case rolled his bus into town for the Rise of the Rest tour. It was exciting that our city was chosen based on our growing entrepreneurial community.

His tour included visits to several area businesses, but the highlight was the evening competition where eight locals got to “pitch” their business to see who would be awarded $100,000.


Developing A USP For Your Tech or Specialized Service

A Unique Selling Proposition (USP), Unique Value Proposition (UVP) and an Elevator Speech are all succinct ways of explaining:

  • What your product or service does
  • The benefits of using the product or service
  • How you’re different or better than your competitors

Each is slightly different and has different uses. They are sometimes confused with one another and there is not one singular, universal definition of each.