Profits, Revenues, Pricing, Branding: The Ripple Effect

Revenues, Profits, Pricing, Branding

If you look at your company’s financials, and the bottom line is not looking as strong as you’d like, you may find yourself walking through this type of scenario in your head:

I need to raise the profitability of my business. You can raise profitability two main ways: by reducing expenses or increasing revenues. If you’re already negotiating with vendors and skimping on non-required items you need to start focusing on increasing revenues. So you realize…

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3 Videos Every Software Company Needs

3 Videos Software Companies Need

Many software developers think that if a customer tries their software, they’ll love it and want to buy it. Even with free trials or limited-featured demo software, many buyers are reluctant to test out software directly.

Your prospects may have restrictive policies or firewalls from their IT department that prohibit them from installing applications on their computer or phone. Or, they may not want to be pestered by a sales person when they enter the often required information necessary to access a free trial. And, realistically, you may not want to have to follow up with every unqualified, early-stage lead.

Yet, your potential buyers are curious about the benefits of your software. They may want to experience the UI and see how intuitive it would be to accomplish their routine tasks.

Video is an effective medium to highlight key benefits and allow prospects to experience your software without installing it.

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