Tampons and Technology: How to Pitch or Sell Niche Products

We work with many technology companies—software, big data consulting, etc—to help them clarify their benefits, create a memorable brand and communicate their message. These specialized businesses may be pitching for investment or just trying to make a B2B sale. But they have a problem in common: they often need to sell their solution to someone who does not fully understand it. Some of the common scenarios we assist with: Writing clear copy for a sales sheet so that the benefits of a software solution are understood not only by the CTO, but also to the CFO. Using words and graphics on a web site so that a complicated product or service can be understood by a gatekeeper doing preliminary research. Creating pitch decks that make an investor understand why a niche problem deserves a solution. Clarify But it’s not only entrepreneurs focusing on highly technical products or services that face this problem. Whenever you talk about your product or service, remember… Continue Reading »

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Before and After: Well-Fit Web Site Redesign

These days, it’s more common that we are doing a web site redesign rather than the first web site for an organization. Often we look at a site that’s currently live and we wince at the ugly typography, poor design choices, and out-dated coding practices.

The pain was worse in this case, as we were looking at our own old work.

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A Proven Process for Naming Your Company

The name of your business is the most central asset and core essence of your brand. It’s the kernel at the heart of it all.

A name that’s difficult to say, or is confusing in anyway will make it so much harder to succeed.

However, only a small percentage of business owners develop their name in a systematic way.

As a branding firm, it is far more common for us to have a name provided to us when we work on a branding project. Only occasionally do we start our work engagement by developing a name. In most cases, names are just brainstormed by business owners, their friends and colleagues.

Frequently these names are not memorable, try too hard to be creative, or worst of all, are just off the mark. When you come up with your own name for your own business, it can be challenging to see clearly if you’re making a good decision.

People name their babies every day, what’s different about naming a company, product or brand?

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Upcoming Security Warnings in Chrome

Is your site ready for this upcoming change? Google has made an announcement about upcoming changes to security warnings in Chrome. Users of Google Search Console received emails announcing the change and warning about what types of pages may be affected.

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