WordCamp Maine 2016

WordCamp 2016
WordCamp Maine 2016 was once again a great resource and learning experience. WordCamp returned to Portland on May 13 – 14 at Maine College of Art (MECA).

This year’s keynote, “Good Design: The Gateway to a Better Business” was given by Mel Choyce, a Design Engineer at Automattic. Mel spoke about many of the things we say again and again to our clients. Although the topic was something that I am very familiar with, it served as a reminder of how to discuss making good design choices with non-designers.

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Why Startups Fail: No Clear Differentiator

I recently viewed this video created by the University of Chicago’s Business School. It highlights three Professors of Entrepreneurship as they talk about why so many startups fail.

The video is about 30 minutes long but within the first eight minutes it becomes clear that one of the main reasons startups fail is because the business owner or founder is unable to explain clearly what their differentiators are.

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Profits, Revenues, Pricing, Branding: The Ripple Effect

Revenues, Profits, Pricing, Branding

If you look at your company’s financials, and the bottom line is not looking as strong as you’d like, you may find yourself walking through this type of scenario in your head:

I need to raise the profitability of my business. You can raise profitability two main ways: by reducing expenses or increasing revenues. If you’re already negotiating with vendors and skimping on non-required items you need to start focusing on increasing revenues. So you realize…

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