Portland Maine had a special guest last week as Steve Case rolled his bus into town for the Rise of the Rest tour. It was exciting that our city was chosen based on our growing entrepreneurial community.
His tour included visits to several area businesses, but the highlight was the evening competition where eight locals got to “pitch” their business to see who would be awarded $100,000.
A Unique Selling Proposition (USP), Unique Value Proposition (UVP) and an Elevator Speech are all succinct ways of explaining:
- What your product or service does
- The benefits of using the product or service
- How you’re different or better than your competitors
Each is slightly different and has different uses. They are sometimes confused with one another and there is not one singular, universal definition of each.
When content marketing is done effectively it can attract search engines and engage live readers. New content optimizes search results because of Google’s algorithms. High-quality content hooks web site users and helps to demonstrate your expertise and builds trust.
However, some companies that sell high tech products and services accept myths about content marketing that just aren’t true. This may lead you to reduce your efforts or budget in the area of content marketing or avoid certain strategies because you mistakenly think they won’t be effective.
Long ago, developers built web sites using basic HTML code. Many business owners found themselves stuck with sites that they couldn’t update themselves and few options for quickly changing how things looked.
Content Management Systems (CMS) revolutionized how web site owners controlled their site. Using a tool like WordPress, they were able to make many updates themselves without any knowledge of HTML.
We love to empower our clients to add and update content themselves, too.
Sometimes, when we are building out web sites there is an insistence that everything be flexible.
Content marketing can be very effective, but also requires time and expertise. Many organizations need to consider outsourcing all or some of their content marketing needs. Let’s look at a few ways you can get the most of your content marketing agency or partners.