Many software developers think that if a customer tries their software, they’ll love it and want to buy it. Even with free trials or limited-featured demo software, many buyers are reluctant to test out software directly.
They may have restrictive policies or firewalls from their IT department that prohibits them from installing applications on their computer or phone. Or, they may not want to be pestered by a sales person when they enter the often required information necessary to access a free trial. And, realistically, you may not want to have to follow up with every unqualified, early-stage lead.
Yet, your potential buyers are curious about the benefits of your software. They may want to experience the UI and see how intuitive it would be to accomplish their routine tasks.
Video is an effective medium to highlight key benefits and allow prospects to experience your software without installing it.
2016 will continue to see content marketing dominate as a strategy that many brands use to attract and convert prospects.
In its infancy, most marketers focused on the SEO benefits of content marketing, driving the creation of overwhelming amounts of content. Content marketing will mature as a marketing tactic, forcing people to refine their strategy if they want to to see results from their efforts.
When we work with clients on their web site, we often end up designing what we call “key graphics” as well. I really don’t have a better name for it. These graphics are frequently used to visualize processes or systems, as opposed to infographics, which typically show data.
These graphics, combined with key content, often get designed initially as part of a web site project, but are then utilized in presentations, print collateral, and many other places.
Here is an example of a key graphic we redesigned for the Global Aquaculture Alliance (GAA).
Video is often the best way to succinctly summarize the benefits of your products or service.
It’s easy for in-person presentations, sales sheets or web site pages to use lots and lots of words to try and explain something. Many times, the longer you speak or write, you don’t always add anything meaningful. You just lose people’s attention. And once you’ve lost people’s attention, you lose control over what pieces of your message they actually hear.
Here’s a story our client shared.
When you’re trying to find investors or make early sales for your tech startup, getting people to understand your new offering is key.
The essence of new, tech-based products and services is that they are original and based on some sort of technology. Therefore, by their own making, they can be difficult to explain.
If no one understands what your new product or service does, or the problem it solves, they won’t be interested.
Here are three ways to overcome the potential pitfalls of pitching your tech startup.