Many people I talk with seem mystified by the logo design process. Business owners who want to hire a design firm are scared that they will not end up with a logo they are happy with. People look at new logos and wonder why some seem to have turned out great and others do not. Many of these issues can be prevented by taking the time to follow a process that guides the logo design from the beginning.
This video blog post shows the process of developing the logo for the Retail Association of Maine.
Recently, I attended two events hosted by the Portland Regional Chamber of Commerce where I was able to hear my local politicians in person. About two weeks ago I went to a luncheon where the keynote speaker was Michael Brennan, Mayor or Portland, Maine. Then yesterday, I went to their breakfast-time “Eggs & Issues” event where Paul LePage, Governor of Maine was the featured speaker.
In my last post, I wrote about how having up an out-of-date or unprofessional web site can mean many lost opportunities. And I’ve been thinking about the many ways people read data and come to the wrong conclusion about their web site.
1. Your google analytics show that you have little web traffic; therefore you shouldn’t invest in your web site.
Face it, there are some businesses that reap very direct rewards from their web site and for others the connection is less clear.
Right now at Visible Logic we have several web site projects that are near completion. Each one is very close to going live, yet has not gone live because the client is waiting to finalize some piece of content.
Some of these are web sites for new companies who have nothing more than a landing page at their URL right now. Others are for established businesses that have out-of-date and out-of-style web sites live on their domain name.
Your old web site means lost opportunities
I keep wondering how many opportunities have these organizations lost by not updating to their new web site. The new sites are much more professionally designed, optimized for search engines and nearly ready to go.
Make it pretty.
It’s a statement that most graphic designers hate to hear. As a group we get sick of feeling like design is just decoration. If you work with a highly qualified, experienced and well-rounded designer, you should expect so much more.
Designers don’t just make things look pretty…
- I take a vague idea that’s in your head and make it a reality.
- I make your text easier to read.
- I educate your buyers.