Everyone wants to feel smart. No one likes feeling left out because they just don’t get it. And few people are willing to admit when they don’t understand something.
Make your prospects feel smart and they are more likely to become customers.
Unfortunately, many brands make things difficult for their customers and hinder their own sales.
7 Things you may be doing wrong, right now:
- Not giving customers the information they need to make the sale. I used to frequent a bakery in Chicago that had a huge display case of tempting goodies. But, they would never label anything, so I had to ask about each item: what is it? what’s in it? how much does it cost?
Recently I was walking along Forest Avenue in Portland, Maine on my way to the office. I usually take a more pedestrian-friendly route, but had to run an errand so found myself on Forest Ave right near the 295 interchange.
If you are not familiar with Portland, Maine, let me set the scene. Forest Ave. is a very busy, multi-lane road. It has an on/off ramp from 295 that is heavy with traffic because it is a main access way into and out of the city. USM (University of Southern Maine), Hannaford’s grocery store, and an Oakhurst Dairy processing are also all situated in the same area.
Twitter recently started automatically shortening all links within tweets. Any links you now share will show up as a http://t.co looking link.
Here is more information from Twitter on the change: “Twitter will shorten URLs you post on Twitter.com. You cannot opt out of link shortening.”
I’m writing about the HealthCare.gov web site again. Hey, it’s not often that a web site gets so much media attention!
Most of the news stories have focused (rightly so) on the functionality of the web site for learning about and applying for health coverage under the Affordable Care Act.
Imagine (if you can), that the application itself was flawless, and concentrate on the design. Unfortunately, the design is causing its own problems.
The news stories haven’t quit as we learn more and more about the fiasco around the HealthCare.gov web site launch. Hearing these disastrous stories can make anyone nervous about launching a new web site, but what are the real takeaways for small business owners and entrepreneurs?
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