Facebook, like so many social media channels is thought of as free. Anyone can set up a Facebook profile for free, and then start connecting with friends and start posting and reading content.
Facebook for business, a quick history
When Facebook first started, all profiles were personal profiles. Then some businesses, schools, events, etc. wanted to get into the action so Facebook started pages (at one time called fan pages). Profiles are for people, pages are for brands or organizations.
Brands big and small jumped into Facebook. A lot of small businesses saw Facebook as an ideal way to promote their business. There were few or no hard costs, just the expense of time.
Sometimes when we are talking with our current clients or putting together proposals for prospects we get the question:
Why do I hear different advice from every different web developer we talk to?
I understand how confusing and frustrating this is.
For those of you who are not from the northern areas, like up here in Maine, you may need a quick lesson in how to make a snowball to understand this analogy. To make a snowball, you start with a small bit of snow in your hands. Then, you pack more and more around it and the snowball gets bigger. Finally, if you’re trying to build something large, like a snowman, you may need to roll the ball around in the snow. Very quickly it gets very big.
That’s the snowball effect.
It’s a pet peeve of mine: cheap, ugly stock photos that are overused everywhere, most especially on blogs.
I’m glad that people are starting to understand that a visual can help make web content more engaging. But I hate the way people just stick a poor-quality, royalty-free photo on every blog post without really considering if it adds anything to the message or more importantly to the brand image of the company behind it.
How many more business people silhouettes, handshakes, or globes can we all take?
A successful brand is more than just a pretty face. This probably isn’t news to most of you—it’s pretty obvious that building a business takes a bit more than a well-designed logo and the demand for your product or service offered. But did you know just how important it can be to back up your brand’s beauty with an amiable and compassionate personality?
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