In our recent survey about web design we asked many questions about web design and how it affects our opinions of an organization or their products or service.
By far the most important factor in web site design is the feeling that “I can easily find what I’m looking for.” Of all the questions we asked, this had the highest number of respondents—95%—stating it was very important.
We recently worked with Dr. Terri Parnell to develop the branding for her new health literacy consulting business: Health Literacy Partners. This included developing the name, tagline, logo, letterhead, business cards, web site, e-newsletter and managing the Google pay-per-click campaign.
We recently published our Web Design Survey results as a white paper. Here are some highlights:
- 80% chose a product, service or company over a competitor because it had a better website
- 89% say the aesethetics of a web site matter
I’m one of those people that whenever I hear of a new product, service or company I immediately like to check out their web site. It gives me a fast and thorough way to understand what they are doing and what they are offering.
Because this is the first impression, it is critical. How professional the web site looks will have a deep impact on my impression of the company as a whole.
I know that I’m very connected to the web and I wondered if others were so quick to check out web sites and how important that first impression was with them.
So I set out to survey people. I reached out through Facebook, LinkedIn and the blog to find participants in the survey. Since I found these users online, they were clearly web users, but they were not necessarily designers or people I necessarily knew professionally.
As the owner of a design firm specializing in web site design, I find myself cringing at the inferior design, confusing content and general unprofessionalism of so many web sites. But I wondered, as a professional designer, if I was overly sensitive to this.
So in the spring of 2014 I reached out (mostly through Facebook, LinkedIn, and blog readers) and surveyed nearly 200 people to get a cross section of web site users to get their opinions on web design.
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