About Visible Logic

Visible Logic excels at creating brand identities and marketing campaigns that make complicated or niche products and services easier to understand. We have a particular affinity for niche and complex products—especially technology-based products and B2B firms offering specialized services.

We blend words and graphics to distill, delight and convert.

Visible Logic designs comprehensive brand identities including: researching market position, designing logos; developing complete visual identities and and writing key messages that clarify and promote the benefits of your brand to your ideal client.

Nowadays, your web site is the foundation for your brand; an opportunity to develop a distinct look and voice and use it to educate and convince prospects. Our approach to web design and development will support your brand with a comprehensive approach to graphics and messaging. Our completely customized, easy-to-maintain web sites are highly-functional, build your brand and are optimized for search.

The small size of the shop ensures you will receive personal attention; and our capabilities across media makes us the ideal choice when you want a unique, consistent and compelling look on a series of projects and in different media.

Established in 2001, we have proven experience in web site design and development, content development, digital marketing, lead generation, public relations, social media and more. The creation of infographics and video are produced to distill the features and benefits of your product or service. Our email marketing service, Mail on the Mark, helps small businesses deliver custom-branded, unique content to their customers and prospects.

Smart people like to work with other smart people, right? Let us listen, distill and promote the benefits of your brand to your ideal client.


 

the team

Emily brackett, president

Contact: ebrackett@visiblelogic.com  |  LinkedIn  |  Twitter: @visiblelogic

Visible Logic is owned by Emily Brackett who leads the team.

Education: Emily has a BA from Carleton College and a BFA in Graphic Design from The Massachusetts College of Art. This combination of liberal arts foundation plus graphic design education creates a skill set unique in the industry. Good graphic design is ultimately about communication. Having the “word” skills to complement the “visual” talent allows Emily to create materials that truly work as demanded—whether to inform, entertain or persuade.

Previous Experience: Before opening Visible Logic, Emily worked at several successful studios in the Chicago & Boston area. At these full-service studios, she completed a broad range of design work, including B-to-B marketing collateral, annual reports, and identity projects. Early in her career, Emily worked in print production and as a print buyer in the book publishing industry. This foundation in print management allows her to troubleshoot the production side of projects.

What is your professional superpower?

I am able to listen and clarify complex thoughts. I feel like a superhero when I work with clients who have been struggling to make the benefits of their product understandable. I help them distill what’s important about it.

I was actually diagnosed with “aural” dyslexia when I was in high school. That means when I hear something I have trouble repeating it back word-for-word. I can’t memorize anything: phone numbers, song lyrics, etc. But I’ve turned that into my superpower because my brain takes in what was said, or what I read, and then spits it back out in a much more concise message. Or, I’ll create a graphic that replaces long, word-based descriptions.

What is the first thing you do when you start your day?

I say a series of affirmations. I’ve found them very helpful for putting me in the right positive frame of mind to start the day. I try to wake up early enough to do this before my little ones rush in to see me.

What is your most memorable award?

The Presidential Physical Fitness Award. I earned them several times and they were “signed” by Jimmy Carter.

What is your favorite holiday?

Thanksgiving! Lots of food and family, always a four-day weekend, but no presents to buy.

 


 

DeAnne Curran, Senior Designer and Developer

Contact: dcurran@visiblelogic.com  |  LinkedIn

DeAnne joined Visible Logic in February 2006. She is a graduate of the Maine College of Art where she earned her BFA in Graphic Design. Trained first as a designer, DeAnne then learned to to develop for the web and has been creating custom WordPress themes for clients since 2010.

Being a designer and a developer is beneficial because both skills are needed when creating designs and deciding how they will be built. Finding the marriage between a great design and the usability of a site is a problem she always loves to solve.

Key Responsibilities at Visible Logic

DeAnne works with clients from the start of the design, builds a custom branded theme, then teaches clients how to use WordPress to maintain and manage their web presence. DeAnne works on both print and web-based design, and assists in all types of projects in the studio.

What is your favorite thing about living in Portland?

Portland is enough of a city that you can always find things and events to go to, but it’s small enough that you can run into a friend getting coffee. I also love Portland because there are so many things to do nearby, beaches, lakes, and mountains. Bonus, we can see the ocean from our office window.

What do you love about this field?

I love the problem solving of design. Having a client come to us with a complicated product or idea and then figuring out the best way to approach it and solve it feels so great.

What are your hobbies?

I played flat track roller derby with Maine Roller Derby as my alter ego, Headbutty Holly. I have competed in tournaments in ME, MA and as far away as NB, Canada. I’m now retired from MRD, but still skating in a non-competition environment. Other hobbies include; beekeeping, learning to brew beer,  sewing,  gardening and scouring antique shops for vintage finds.

 


 

Liz seward, marketing manager

Contact: lseward@visiblelogic.comLinkedIn

Liz started working with Visible Logic in January 2017, formally joining the team in July. Her Jill-of-all-trades nature has her involved in a wide variety of projects at Visible Logic and she has a gimlet eye for catching typos. Liz’s career has spanned both publishing and events, with a focus on marketing and creative services.

Key Responsibilities at Visible Logic

Liz helps with overall strategy, keeping us focused on the right goals, as well as managing and scheduling client work through the office. She specifically works on developing marketing plans, writing and project management.

Favorite place to eat in Portland?

Almost impossible to narrow this one down, but sitting at the bar at Fore Street remains my absolute favorite dining experience in Portland. On a day to day basis, the bakeries of Portland have my heart—Standard Baking, Two Fat Cats, and Scratch cover all my carbohydrate needs.

Astrological sign?

I’m a Virgo. And every time I think I’m absolutely nothing like a stereotypical Virgo (analytical, intelligent, reserved, critical, helpful, and conscientious [per cafeastrology.com]), I’m reminded that actually, that’s me in a nutshell, so maybe there is something to astrology!

What’s in your fridge?

Wine. Half and half. Frozen dumplings. As long as the power stays on, I’m totally set for the apocalypse!

What is the first thing you do when you wake up/start your day?

Go back to sleep. Unless I need to meet my rowing partner for an early-morning row, in which case, getting the coffee started is the priority.


 

kyle erwin, junior designer

Contact: kerwin@visiblelogic.com | LinkedIn

Kyle is the newest member of the Visible Logic team, and new to the state of Maine. He grew up in southeastern Minnesota and earned a Bachelor of Arts degree in Graphic Design at Winona State University.

He recently returned from South Korea, where he spent two years two years teaching English, working as an art director on Haps Magazine, and freelancing as a graphic designer. Prior to Korea, he was working as a Demandware developer where he developed a number of customization engines for eCommerce platforms.

Kyle is passionate about design, but is also an experienced web developer. He enjoys logo and brand development as well as user interface design.

Key Responsibilities at Visible Logic

Kyle works with Emily and DeAnne on logo design and web development.

Where did you grow up?

I grew up in a little town called Winona. It’s located right on the Mississippi River in southeastern Minnesota, just across from Wisconsin. So there’s always a big rivalry when the Vikings and Packers play. I’m a huge Minnesota sports fan by the way.

What are your hobbies?

I enjoy anything automotive, drawing, and playing ultimate frisbee. I’m relatively new to the sport, but it’s become a big part of my life. I started playing when we lived in Korea and I haven’t stopped yet.

Weirdest job you’ve ever had

I tested smart USB devices in a little shop in Korea with Korean housewives and high school students. No one really spoke English except for the owner, who spoke it fluently. It was really weird now that I look back on it, but it was also really fun! The owner is still a good friend and I got to practice my Korean language skills. I’d do it again if I was given the chance.

Favorite place to eat in Portland?

I haven’t been here long, but I can’t stop going to the Miss Portland diner for breakfast/brunch. I enjoy the environment in the dining car and, most of all, the food. I’ve never been a huge pancake guy, but I’m officially addicted to Maine blueberry pancakes. They’re the best at Miss Portland Diner.


 

Amanda Johnson, Marketing Specialist

Contact: ajohnson@visiblelogic.com | LinkedIn

When it comes to the fast-paced world of online marketing, Amanda is a stickler for details and enjoys making sure things look polished before they are published.

Amanda graduated from Mount Ida College with a BS in Communications, and has been working in the online marketing field for over 13 years. Her previous experience includes more than ten years of sales outreach, managing social media campaigns and email marketing working in-house at several firms.

Key Responsibilities at Visible Logic

Amanda works on internal initiatives for Visible Logic as well as supporting our clients.

Favorite font?

I love the “Lobster” font—especially the lowercase letters. It’s very Maine!

What would be hardest to give up: coffee, alcohol or chocolate?

Coffee for sure! Most people use coffee to wake up, but I find it reminds me to relax. Each moment with coffee, whether working, commuting, or chatting with a friend, is just a bit more enjoyable.

Favorite season?

Growing up in Maine, I would say Fall is my favorite. The colorful foliage, apple picking, and cooler air, are all so refreshing.

What do you love about this field?

I enjoy learning about what makes people take action, and how to apply that to marketing and design. I also love that this field is becoming less about sales and more about amazing and helpful content.

 


Swan headshot

Swan

Swan has been the office security detail since 2015 when he was adopted by DeAnne. His favorite part about coming to the office is playing with his best pal Lola.

Lola headshot

Lola

Lola is an adorable, gentle sweetheart, who was adopted by Amanda in 2016. She takes her job very seriously as the official office foot warmer, except during her playtime with Swan.